WHY SELLERS USE A BROKER



Sometimes buyers wonder why a seller uses a broker to sell a good business. Here are some of the reasons smart sellers engage a good business broker.


 

1. Time. It often takes a business owner several years to sell without a broker. Each prospective buyer takes a lot of time. If the owner spends most of his or her time trying to sell the business instead of actively managing it, profits can shrink.

2. Confidentiality. We know how to maintain confidentiality. An owner selling on his own has great difficulty keeping the selling process secret from key employees, customers, suppliers and competitors. If any of these people learn the owner wants to sell, the business can be damaged.

3. Qualifying. Owners ask us to introduce only qualified buyers to their businesses. Based on our knowledge of buyers' and sellers' needs, we can match the right buyer with the right business.

4. Experience. Through experience with thousands of business sales, we know how to bring buyer and seller closer together. Inexperienced brokers or advisers can drive the price in a negotiation further apart.

5. Documentation. We obtain information from the seller that you need to purchase the business.

6. Methods. Our sellers know that we will not knowingly misrepresent their business to a buyer. They also know that we won't mislead them - when a fair offer comes in we will advise them to take it.